SMF3052F

Sustainability and Modern Marketing

Last taught 2021

Spring

Gjøvik

Norwegian

Overview

3 candidates

Average grade

B

4.00

0.12

Pass rate

100%

same

Grade distribution
Average over time
Pass rate over time

About this course

Content

Bioieconomi in Norway and international today

Sustainability and business advantages

Sustainability and business models

Technological revoulutions

Learning outcomes

Learning outcome:
- Understand the interrelations and possibilities between sustainability and modern marketing.

- Learn analytical tools to explore business opportunities within sustainable marketing.

-Acquire skills on how companies can use sustainability as a business strategy to gain competitive advantages.

Teaching methods

Case and lectures.