SMF3052
Sustainability and modern Marketing
Last taught 2020
Spring
Gjøvik
Norwegian
About this course
Content
Bioieconomi in Norway and international today
Sustainability and business advantages
Sustainability and business models
Technological revoulutions
Learning outcomes
Learning outcome:
- Understand the interrelations and possibilities between sustainability and modern marketing.
- Learn analytical tools to explore business opportunities within sustainable marketing.
-Acquire skills on how companies can use sustainability as a business strategy to gain competitive advantages.
Teaching methods
Lectures and cases.