Brand Management

Introduction to brand management

Effects of brand management for companies and consumers

The brands position for customers and the market

Brand associations

Brand evaluation

The brand relation aspect

Brand positioning

Brand development strategies and cooperation

Brand communication

Brand management and sustainability

Knowledge:

Know of brand management in a historical perspective

Good knowledge about main theories for strategic brand development and management

Good knowledge of the function of brand management for companies and consumers

Know of the relation between brand management and sustainable business development

Know of recent scientific results in brand management

Skills:

Ability to use main theories in brand management in companies

Ability to evaluate perspectives and make decisions according to a sustainable business development

Ability to find sources for expanding own knowledge in brand management

General competence:

Understand, communicate and discuss main theories on the subject.

Understand, communicate and discuss dilemmas related to brand management and sustainability

Know of basic methods in creativity and innovation

Net-based Learning activities

Different learning facilities will be available on Fronter, in addition to supervision, small cases and compulsory work.Lectures may be given in both Norwegian and English.

One compulsory exercise, recommended as a group exercise, but can be done individually.
The compulsory exercise has to be approved before the student can meet for examination.