Brand Management

Introduction to brand management
Effects of brand management for companies and consumers
The brands position for customers and the market
Brand associations
Brand evaluation
The brand relation aspect
Brand positioning
Brand development strategies and cooperation
Brand communication
Brand management and sustainability

Knowledge:
-Know of brand management in a historical perspective
-Good knowledge about main theories for strategic brand development and management
-Good knowledge of the function of brand management for companies and consumers
-Know of the relation between brand management and a sustainable business development
-Know of recent scientific results in brand managementSkills:
-Ability to use main theories from strategic brand management in companies
Ability to evaluate perspectives and make decisions according to a sustainable business development 
-Ability to find sources for expanding own knowledge in brand managementGeneral competence:
-Understand, communicate and discuss main theories on the subject.
-Discuss and consider dilemmas related to brand management and sustainability
-Know of basic methods within creativity and innovation (only for students in Bachelor in Economics, Business Administration and Sustainability))

Lectures can be given in both Norwegian and English.

One compulsory exercise as group work.

The compulsory exercise has to be approved before the student can meet
for examination.
In addition, students in Bachelor in Economics, Business Administration and Sustainability and Bachelor in logistics have to participate in a 3 hour course in innovation and creativity.
This encloses a workshop at campus which is compulsory for the students, and results of the compulsory work has to be approved before the student can meet for examination.