Digital Strategy in Organizations

Digitalisation. Digital strategy. Digital business models. Strategic analysis. Value chain analysis, business processes and enterprise architecture. Strategic use of automisation, Business Analytics and social media. Outsourcing. Digital organising and management.

Knowledge

The candidate is able to:

• explain the concepts of digitalisation and digital strategy, and describe digital business models
• identify and implement strategic analysis internally and externally in the organisation
• discuss strategic use of automisation, Business Analytics and social media
• identify opportunities and challenges connected to outsourcing, organising and management as a part of a digital strategy

Skills

The candidate is able to:

• contribute in planning and carrying out a digital strategy
• identifying strategic opportunities for digitalisation

General knowledge

The candidate is able to:

• demonstrate understanding about why organisations need digital strategies
• have insight into how digital strategies can be created

Lectures, video lecture and group-based project.