Digital strategy in organizations

• Digitalisation.
• Digital strategy.
• Digital business models.
• Strategic analysis.
• Value chain analysis, business processes and enterprise architecture.
• Strategic use of automisation, Business Analytics and social media.
• Outsourcing.
• Digital organising and management.

Knowledge

The candidate is able to:

• explain the concepts of digitalisation and digital strategy, and describe digital business models
• identify and implement strategic analysis internally and externally in the organisation
• discuss strategic use of AI, Business Analytics and other advanced digital technologies
• identify opportunities and challenges connected to outsourcing, organising and management as a part of a digital strategy

Skills

The candidate is able to:

• contribute in planning and carrying out a digital strategy
• identifying strategic opportunities for digitalisation

General knowledge

The candidate is able to:

• demonstrate understanding about why organisations need digital strategies
• have insight into how digital strategies can be created

Lectures and group-based project.