Strategic Design

Branding and brand management.
Graphic profiles and visual identity.
Strategy, methods, processes and implementation.
Logos and brands.
Type as brand identity.
Colour as brand identity.
Channels of communication.
Sustainability and environmental considerations.
Consumerism and brands.
Contact points and service development.
Design management and design thinking.

The student shall acquire fundamental knowledge about strategic design through branding and design. The student shall be able to use this knowledge methodically to initiate, develop and implement a multi channel visual identity for a company, an organisation or an event. The student shall also be able to refer to critical theory about the function of brands in a consumerist society.

Individual project, with weekly supervision (formative-iterative evaluation). Sketches, the work process, and the end result must be documented.