Visual identity 2

The course covers visual identity and branding, with an emphasis on strategy, concept development, process, and rationale. The students develop a complete visual identity based on a realistic brief. The delivery includes implementations and touchpoints that form part of the work, and the process is documented in a report at the end of the semester.

Knowledge:

• The student, upon completing the course, will have knowledge of the development of visual identities.
• The student has experience with and knowledge of processes for developing visual identities.
• The student has knowledge of the parts/components that a visual identity typically includes.

Skills:

• The students will be able to apply this knowledge in a methodical way to develop and implement a visual identity program for communication touchpoints.
• The students will be able to demonstrate the necessary technical skills for developing and implementing design solutions for both print and screen.

General competences:

• The student will be familiar with the role and value of branding in the modern consumer society.
• The student will be able to develop a complete visual identity, including guidelines for use, in the form of a simple design manual for both analogue and digital platforms.
• The student will be able to contribute with their expertise in visual identities in branding processes.

• Groups of two or individual project work, with weekly ongoing supervision (formative-iterative evaluation).
• Sketches, work processes, and results must be documented.
• Digital process documentation is to be maintained throughout the project.