International marketing

- Understanding and using terminology within the field of international marketing - In-depth knowledge regarding the use of different market models with respect to various problem areas on international markets - Critical analysis of a company's international marketing activities and contribution to strategic change within the firm - Advocating for international marketing challenges within a company's overall strategic context - Management of a firm's routine international sales and export activities - Students must have acquired Knowledge of the most central theories in the field of international marketing

Teaching methods: Lectures, case discussions, and group assignments. Mandatory assignment: One mandatory assignments is given at the start of the term. The assignment is to be carried out by 2-3 students in a group. Evaluation is given through oral or written feedback to the group. Students are required to participate in oral evaluation. The assignment must be approved prior to taking the written exam.