Global marketing

Knowledge: - Understand the terminology of International Marketing - Have a broad overview of concepts, theories and research streams in international marketing Appreciation of the role of marketing on the international/global market Skills: - have the ability to carry out a simple critical analysis of a company's international marketing activities - have the ability to create a plan for international marketing actvities - have the ability to develop an international/global marketing plan/strategy for a company Competence: have a general knowledge of the most central topics in international marketing

Teaching Methods : Lectures, case presentations and exercises. Mandatory Assignments: One group assignment is given at the start of the term and carried out by max. 3 students in each group. Oral presentations of the written assignment is also part of the mandatory assignment in which all group members are required to participate. Written and oral assignments must achieve a pass in order for students to take the written exam. Passed mandatory exercises are valid for later continuation exams.