Cases in Technology Strategy and Marketing

Knowledge: - Develop sound and comprehensive solutions to business challenges/issues. Skills: - Identify critical business issues. - Analyze issues cross-functionally (i.e. marketing, finance, strategy, etc.) and with the use of theoretical frameworks. General competence: - Reflection decision-making in business management. - Competently present to business management.

Teaching methods: Lectures, case discussions and presentations (presentations are to be made using PowerPoint or similar). More detailed information concerning the case presentations will be provided at the start of the course. Course requirements: Satisfactory presentation of up to 3 cases. Passed mandatory exercises are valid for later continuation exams.