Service marketing management

Knowledge: - Knowledge of terminology within the field. - In-depth knowledge of central theories and methodology within the field. Skills: - Be able to analyze problems based upon theory from within the field. - Contribute actively when elaborating strategies for service businesses. General competence: - Capable of using knowledge from within the field in different industrial contexts. - Ability to contribute to innovation and development regarding strategies within services.

Lectures, cases, presentations and a mandatory group project with a maximum of four students.