International Business Strategy

By the end of the course, you will be able to, - Analyse problems and issues within international and global business strategy, e.g., foreign market analysis, choice of entry modes, headquarter and subsidiary level strategies, global organizational structures, global innovation, and CSR. - Advise a multinational firm on choosing an appropriate entry mode for internationalization. - Create strategic plans for a multinational company. - Apply theory to solve complex international business challenges. - Identify managerial challenges confronting multinational companies. - Participate in multicultural teams and deal with unstructured problems.

The course allows you to be an active participant. We use some lectures to discuss key concepts and models, while others will be workshops to give you the opportunity to explore and discuss problems and issues. You will also have opportunities to apply your learning through groupwork, essays and quizzes. We also invite guest lecturers to come and talk about their current projects.