Marketing Management

Knowledge: - Have knowledge of terminology within the field - Have in-depth knowledge of central theories and methodology within the field - Understand the use of digital and non-digital tools in marketing Skills: - Be able to contribute actively to strategies within marketing - Be able to understand data-driven marketing information and plan marketing strategies General competence: - Be capable of using knowledge of marketing in different contexts - Have the ability to contribute to innovation in the development of marketing strategies

A combination of multimedia, lectures, discussion, cases and presentations.