Global customer values

Knowledge: - Be competent in the field's terminology - Have in-depth knowledge of central issues and problems related to management accounting emphasizing global customer values - Have in-depth competence in customer values on international business and customer markets (what generates customer value, how to develop customer value and how to supply customer value) - Have advanced knowledge in market-oriented accounting and profitability analyses, especially with respect to the elaboration of customer profitability accounting and customer profitability analyses including customer segmentation approaches and customer credit risks Skills: - Be able to communicate problems, issues and analyses in the field, and draw conclusions - Know how to use various tools when analyzing customer values General competence: - Have in-depth knowledge about attitudes and drivers of change processes concerning customers (Market orientation, customer orientation, etc.) - Ability to contribute to an innovative and profitable further development of the customer value proposition

Lectures, guest lectures, quizzes and discussions, exercises (management accounting, customer profitability accounting, customer profitability analyses, etc.), presentations (case, literature, etc.). This includes both individual work and group work involving groups of maximum four students. A portfolio is established for each student as part of the evaluation of the subject, including assignments and presentations, both individual and in groups (case, literature/articles, etc.), exercises, quizzes, discussions, etc. Mandatory assignments: Active participation in the classes is strongly recommended.