International Marketing

Learning outcome - Knowledge - Be competent in using the terminology of the fields of international business and marketing - Understand the trade-offs between adaptation and standardisation - Have in-depth knowledge of the central foundations for doing international business - Have knowledge of globalisation trends and effects of global integration - Understand how companies can achieve international competitive strength through design and implementation of international marketing programs - Have a foundation for development and implementation of international marketing strategies Learning outcome - Skills - Be an active and interesting discussant for international business actors - Be able to analyse problems within international business and marketing by using relevant models - Be able to communicate and explain fundamental principles/theories of internationalisation Learning outcome - General competence - Be able to view the topics of this course in a larger business/economic professional perspective - Be able to view the topics of this course in a larger social perspective - Be able to acquire updated knowledge within the above mentioned areas of knowledge and skills

Teaching methods: The course consists of a combination of lectures and guest lectures, casework, paper presentations and discussions. Guest lecturers will facilitate the application of concepts and theories to real-life situations.