Risk, Issues and Crisis Communication

- Importance of risk, issues and crisis communication

- Strategic planning and strategic communication

- Restraints on crisis communication

- Post crisis concerns - containment and recovery

- Corporate responsibility

- New research directions

Having passed the exam it is expected that the candidate:

Knowledge:

- has advanced knowledge about risk, issues and crisis communication

- has extensive knowledge about strategic communication

- has extensive insight in the development of communication, media and public relations

- has extensive knowledge about media science, public policies and politics, and social science

- can analyze academic problems on the basis of the history, traditions, distinctive character and place in society of the academic field of issues and crisis management

Skills:

- can analyze and deal critically with various sources of information and use them to structure and formulate scholarly arguments within risk, issues and crisis communication

- can analyze existing theories, methods and interpretations in the field of risk, issues and crisis communication and work independently on practical and theoretical problems

- can use relevant methods for research and scholarly development work in an independent matter

- can carry out an independent, limited research or development project under supervision and in accordance with applicable norms for research ethics

General competence:

- can analyse relevant academic, professional and research ethical problems

- can apply his/her knowledge and skills in new areas in order to carry out advanced assignments and projects

- can communicate extensive independent work and terminology of the academic field of risk, issues and crisis communication

- can communicate about academic issues, analyses and conclusions in the field of risk, issues and crisis communication, both with specialists and the general public

- can contribute to new thinking and innovation processes within risk, issues and crisis communication

- will have the knowledge to be able to help their organizations proactive prepare for different classes of crisis

- will have the knowledge to be able to communicate internally (employees, management, etc.) and externally (general public, subcontractors, customers, government, etc.) with respect to an organization before, during and after any crisis.

Lectures, individual and group exercises (some to be presented in class) and extensive use of simulations to ensure a thorough understanding of how the theory can be applied in realistic situations