Global Offshore Marketing

The task of marketing

Basic definitions and concepts

Marketing Management

Globalization

Internationalization process

Strategy development in globalizing markets.

Choice of venue.

Entrance strategy.

Product Policy.

Price policy.

Delivery and payment terms, financing and guarantee schemes.

Influence.

Organization.

Læringsutbytte - Kunnskap:

demonstrate knowledge of the key issues and methods in international marketing.

explain the various techniques used in marketing

describe how global marketing adapts to the ever changing framework conditions

use scientific methods and practices for developing written reports.

independently update his/her knowledge in the field, both through literature search, consulting with experts and by audit of own practice

Læringsutbytte - Ferdigheter:

identify and describe the various issues and methods used in marketing

demonstrate that he/she can participate in the solution of simple marketing challenges in practice.

demonstrate that he/she has insight into the challenges that global marketing is facing

show general knowledge about the mechanisms of a sale in the international capital goods market / offshore market

show that he/she is mastering the discipline courses through written reports and oral presentations

Læringsutbytte - Kompetanse:

ability to assess the environmental, ethical and economic implications of promoting products and services in a global perspective and utilize this knowledge through his/her future career

ability to participate actively in discussions and the ability to share his/her knowledge and experiences with others and contribute to the development of good practice in the field

ability to communicate scientific information both orally and in writing

Pedagogiske metoder:

Lectures, group work, selv study 

Obligatoriske arbeidskrav:

The teacher determines the content, scope, timeframe and submission of the group work. There will be an oral presentation of the work of up to 10 minutes, and the report should be submitted to the specified date