Product Commercialisation

The course will focus on the commercial aspects of the product development process, in particular when related to the communication between companies and customers. Focal topics are consumer behaviour, market position, branding and marketing strategy, and product communication retailing and logistics.
Exercises focus on the translation of market and consumer research into product and packaging design. Through exercises, students should become familiar with topics such as carrying out customer and market research, sales budgeting, writing a marketing plan, packaging design, various retail concepts and relevant feedback loops into the design process.

Knowledge: The candidate has acquired basic knowledge in communication, corporate branding, branding and marketing, sales and after-sale and packaging design.

Skills: Through project work has the candidate explored customer and market research tools, and learned to transfer this into the product development process.

General qualifications: The candidate has developed an understanding of commercialization and communications as tools in product development and innoative processes.

Lectures, exercises and industry excursion.