Digital Strategy and Business Models

Digitalization has dramatically transformed not only technologies but also the principles of business strategy, the processes of business operations, and society at large. Digital transformation, therefore, is not about technology but about strategy and new ways of thinking. It is a journey that requires a roadmap driven by digital strategy. Digital strategy is not just IT strategy, or digital marketing strategy, or digital modelling of your products, but a way to completely reshape your company’s relationship with customers, employees, and markets. Developing digital strategy requires us to see differently, think differently, and do differently.

This course develops students' understanding of the digital disruption and the changing rules of competition and strategy. The students will learn why business model innovation is crucial for companies pursuing digitalization. Understanding this will help the students learn how to think strategically about digital technologies, and how to "design for digital". The course develops students' ability to strategize in the digital era at both the organizational and the network level, understand the pros and cons of digitalization, and become responsible innovators in the digital economy.

Topics include - Digital Transformation - Designed for Digital - Business Model Innovation - Digital Business Models - Digital Platforms (including Network effects, Launch, Monetization, Governance & Strategy) - Responsible Innovation - The Surveillance Economy

Completion of the course enables successful students to participate in an organization's discussions of their digital strategy.

Completion of the course will enable successful students to:

- Understand the key concepts involved in analyzing and designing digital strategy, and apply the concepts to real-world problems.

- Identify and evaluate opportunities and challenges brought by digital technologies for firms, industries, and society.

- Develop their ideas into concepts that can be implemented.

- Participate in an organization's discussions of their digital strategy.

The course is given in the form of lectures, case discussions, group presentation, and compulsory exercises. Some parts of the lectures may be done in the form of seminars or workshops. The teaching is in part case-based and therefore requires participation and engagement from the students. The course is run in English, therefore successful completion of the course requires English skills equivalent to a TOEFL iBT score of 102 or IELTS score of 7.5 or better.