Digital Innovation and Entrepreneurship

Driving forces behind the development in digital businesses

Innovation:

- processes,

- outcomes,

- barriers,

- conditions for success

Business planning:

- customer value and branding,

- market analysis

- risk analysis,

- writing business plans

Startup/realisation:

- financing,

- startup support,

- marketing

Knowledge:

The students have gained knowledge of innovation and innovation processes

The students have gained knowledge of the elements of a business plan

The students have gained knowledge in the process and alternative funding schemes for starting a new business

Skills:

analyze and critically review new digital technology in terms of technology optimism and hype phenomenon

describe and discuss basic principles for service innovation

contribute to the process of turning innovative ideas into business

analyze industry context for digital industries

General Competence:

discuss relevant issues with professionals in the field

present their analysis in the form of an innovation project proposal

Forelesninger|Gruppearbeid|Nettstøttet læring|Prosjektarbeid|Refleksjon

Utfyllende informasjon:

Lectures will be recorded and made available to the students electronically.The students will collaborate - potentially in teams with other master students - to work on a practical innovation case.