Packaging Design

Packaging design is a design project where the students are introduced to methods and visual principles for graphic designs on three-dimensional objects. The students shall develop design for packaging that effectively communicates functions and qualities for defined target groups. The concept shall communicate effectively in different (3D) formats. The module builds on the students’ competence and skills in branding from the module Strategic design.

The student has developed as an analytical designer, specifically within the field of packaging design. The student has gained insight into the relationship between the packaging’s form and function.

The student shall:

Develop further understanding for the defined target group’s behaviour and needs.

Be able to define the targeet group’s relevant context.

Be able to justify and define key performance indicators from strategic goals.

Be able to design a visual concept that will communicate effectively in different formats, regardless of size and proportions.

Have developed knowledge and awareness of environmental considerations and consequences in relation to the design of packaging.

Individual project, with weekly supervision (formative-iterative evaluation). Sketches, the work process, and the end result must be documented.