Business Model Innovation and Design Thinking

Business model innovation is related to how new and existing companies can act in order to create and capture value. Business model innovation focus on how firms adapt and transform themselves in order to pursue higher performance and competitive advantage. In this course will we look at the underpinnings of the business model concept, the dimensions, attributes and outcome of business model research.

Since its origins in the ideas of Stanford's John E. Arnold over 60 years ago, design thinking (DT) has evolved to be one of the fastest growing approaches to innovation across the globe. With its emphasis on rapid prototyping and testing, its empathy (EQ) and user-centered design, and its focus on people and our needs, DT privileges the human and creative practices in the pursuit of innovation. The course gives research based knowledge to the topic of DT and business model from an innovation and engineering. A central aim with this course is to, based on previous research, generate curiosity, understanding, appreciation and engagement with design thinking and business model innovation to help inspire your thinking, research and writing.

• To provide in depth knowledge about the past, present and future of business model innovation research
• To provide in depth research based insight to the process design thinking from a management and engineering point of view
• To provide in depth knowledge about novel approaches for publishing in the field of design thinking and business model research
• PhD students following the course should be capable to reflect and position their own research in relation to the course themes

The course has 2 obligatory preparation tasks, 5 days of teaching and hand in of course paper. Teaching includes lectures as well as seminars and presentation by the PhD students.