Qualitative Research Methods

• The theoretical basis for qualitative research
• Research design, rationale and example case studies
• Data collection, observational studies, interviews, documentary research methods etc.
• Data analysis and the use of software for qualitative analysis
• Interpretation, validity, reliability and ethical considerations in qualitative research

1. Explain the philosophical underpinnings and principles of qualitative research.
2. Justify the selection of qualitative methodologies and methods in comparison to alternative approaches.
3. Critically evaluate qualitative studies in international business and sustainability.
4. Demonstrate reflexivity in qualitative research practice, including ethical considerations.
5. Apply data collection and analysis techniques using appropriate qualitative tools.
6. Communicate research processes and findings through diverse media and scholarly formats.

Lectures, workshops, presentation of research articles and group projects. Lectures present and discuss different designs for qualitative research projects. Learners participate in discussions with each other and teachers/facilitators. Workshops give students the opportunity to explore and try out different methods for collecting data.

80% attendance is obligatory.