International marketing

- Overview: International marketing and export
- Bases for international marketing
- The international environment: culture; economic, political and legal forces; and competition
- Export market selection: definition and strategies
- Information for international market(ing) decisions
- Market entry strategies
- Export entry modes
- Internationalisation theories (such as transaction cost theory, eclectic theory, agent-theory, network theory and process theory)
- Non-export entry modes
- Product decisions
- Pricing decisions
- Financing and methods of payment
- Promotion and marketing communication
- Handling export orders and supply chain management
- Organisation of international marketing activities

- Understanding and using terminology within the field of international marketing
- In-depth knowledge regarding the use of different market models with respect to various problem areas on international markets
- Critical analysis of a company's international marketing activities and contribution to strategic change within the firm 
- Advocating for international marketing challenges within a company's overall strategic context
- Management of a firm's routine international sales and export activities 
- Students must have acquired Knowledge of the most central theories in the field of international marketing

Teaching methods:

Lectures, case discussions, and group assignments.  

Mandatory assignment:

One mandatory assignments is given at the start of the term. The assignment is to be carried out by 2-3 students in a group. Evaluation is given through oral or written feedback to the group. Students are required to participate in oral evaluation. The assignment must be approved prior to taking the written exam.