International business strategy

- Origins of strategy
- Strategic management process
- Strategic market management
- Strategic analysis
- Customer analysis
- Competitor analysis
- Market/submarket analysis
- Environmental analysis and strategic uncertainty
- Internal analysis - the resource-based view (VRIO)
- Competitive strategy
- The value chain and competitive advantage
- Value innovation
- Creating sustainable competitive advantage
- Alternative value propositions (quality, design, product and service attributes, systems solutions, etc.)
- Building and managing brand equity
- Energising the business
-Implementation and control, inclusive the "Balanced Scorecard" and -"Strategy Maps"
- Business models
- From competitive advantage to corporate strategy
- Competitive advantage of nations
- Illustrations/cases from different companies and industries

Knowledge:
Have advanced knowledge of international business strategy
Have in-depth knowledge with respect to different business strategy models and their use regarding different strategic problem areas on international markets

Skills:
Be able to analyse problems and issues within the field
Be able to create strategic plans for international business

General competence:
Have advanced knowledge of international business strategy
Have in-depth knowledge with respect to different business strategy models and their use regarding different strategic problem areas on international markets

Teaching methods:
Lectures, quiz, questions, tasks (discussions), Fronter and term paper. The term paper is to be carried out in groups of maximum four students and is handed in, by a specified deadline, for approval before the end of the term. The term paper should be used during the exam and is handed in together with the exam work.  

Mandatory assignments:
Approved term paper