AH200208
Retailing management
Last taught 2020
Autumn and Spring
Ålesund
Norwegian
About this course
Content
Strategy concerning markets, financing, business economics, location, human resources
IT and SCM
CRM
Assortment policy
Purchasing and supply
Retail pricing
Retail promotion strategy
Branding
Learning outcomes
Students are expected to
- gain basic knowledge in the setting up and running of retail businesses.
- update their knowledge in the field
- gain knowledge of the history, traditions, character and place in society of retailing
The student can
- find, assess and refer to information and technical material and present it so that it highlights a problem
- master the relevant professional tools, techniques and forms of expression
- The student has insight into relevant professional and ethical issues
- The student can convey key subject matter such as theories, issues and solutions both in writing and orally
Teaching methods
Lectures.
Obligatoriske arbeidskrav:
Practice/project work