Bachelor thesis - marketing

Students must choose a topic within the domain of marketing management, that are subjected to empirical testing.

Knowledge

• The bachelor thesis should be an independent piece of group work with the assistance of a supervisor. Through the work with the thesis students should demonstrate ability to acquire in-depth understanding and competence within their chosen area.
• The students must define a research question and, based on this, carry out an assessment
• Students should acquire knowledge and understanding of relevant theories and frameworks.
• Methodological knowledge and analysis knowledge
• Knowledge of the usefulness of theory and models for the business world

Skills

• Students should be able to formulate a research question and from this collect empirical data and analyze it with the use of relevant theory.
• The student will be able to bridge theory and practice based on the specific research questions developed by the group.
• Through the work with the thesis students should develop their methodological and analytical abilities
• The work with the thesis will give the students training and experience in collaboration across academic, human and social characteristics.
• The student will gain experience in academic writing

General competence

• Develop experience in planning and executing a long term research and development project.
• The student will also be able to cooperate with others
• Experience in applying theory and models in marketing to test and investigate these in practice.

• Group work with supervision
• Empirical work
• Presentation of work