Visual Communication 4

In this course, you will have the possibility to develop and create a booklet or other type of visual information or aesthetic communication. The production theme is self-determined but is mostly divided into three types. The first is about making a portfolio or similar communication as proof of skills, type; project portfolio. The second is a more open documentary exploration of space, place and atmosphere based on travel or a site exploration, type; travelogue, guide book, field notes, visual and textual poetics. The third is conceptualization of the project itself that challenges, expands and experiments with the boundaries as a book, information form or object, type artists book, expanded conceptual project, object.

KNOWLEDGE: Understanding of the application of gestalt principles of 2D visual organisation, principles of graphic layout, understanding of basic good typography and text setting rules. Basic semiotics of visual communication and composition. Strategy for developing and understanding user orientated communication design. Methods of visual rhetoric, communication media, format choices and production. SKILLS: The ability to organise, edit and contextualise visual and written material into a hierarchically consistent and meaningfull communication that serves the needs of information delivery for both user and producer. The effective and legible transmission of meaning in range of rhetorical positions from the aesthetic to the technical. GENERAL COMPETENCE: The ability to develop a coherent visual information strategy from conception to production in a wide range of media and formats as generally applicable to future professional and personal information communication tasks

Lectures and tutorials. Content; Gestalt theory of 2D design, Principles of visual organisation in composition, Visual rhetoric, basic visual communication theory and visual semantics, principles of user orientated information design. Introduction to typography and typesetting. Discussion of image communication and aesthetics.Introduction to formats and forms of publications. Advice in editing material and aesthetic organization. Advice in practicalities of production.